Below is information on the Preconference workshop, Keynote Speaker, and Featured Luncheon Speakers.
Preconference Workshop by: The Sponsorship Network
Wednesday, October 22, 2008
8:30 am - 12:00 or 1:00 pm - 4:30 pm
Session will repeat
Charting a Course for Sponsorship Growth
Goal: Complete a 5 Step Sponsorship Action Plan that makes sense for your nonprofit
I. Sponsorship Defined
· What’s the difference between marketing sponsors and philanthropic donors
· Determining which approach is right for each prospect
II. Sponsorship Trends & Timing
· Increase sponsorship success by understanding important trends
· Respect the sales cycle; know when to pitch and when it’s too late
III. Sponsorship & Ethics
· When to say no, essential research, sticking to your mission
· Drafting a statement of excellence
IV. Sponsorship Sales
· A look at key steps in the selling process and how to streamline efforts
· Whether just getting started or looking for sponsorship growth, this is the time to reflect on the sales process. What is working? What needs to be revamped?
· Creating an excellent proposal
V. Marketing Benefits Sponsors Crave
· What is corporate America looking for from nonprofits?
· Top benefits to feature in 2008
· Sponsorship Case Studies
VI. Advanced Sponsorship Sales
· Sales in action
· Advanced prospecting
VII. Seven Strategies That Work… Even With Limited Time and Resources
KEYNOTE PRESENTATION
Steve Gunderson
President and CEO of The Council on Foundation
Thursday, October 23, 2008
8:30 am -10:00 am
AAGP is honored to present Steve Gunderson, an insightful leader and pillar in the philanthropic community, as our 2008 Keynote Speaker. Mr. Gunderson is President and CEO of the Council on Foundations. Throughout his career, he has served three terms in the Wisconsin State Legislature, 16 years in the U.S. Congress, and was a recognized leader on agriculture, education, employment policy, health care, and human rights issues. Gunderson is widely recognized for his insight and analysis on the national political issues of the day and is a published author. With Mr. Gunderson’s extensive career and vast lecturing experience, this Keynote Presentation promises to be dynamic!
Featured Luncheon Speakers
John E. Kobara
Sr. VP of the California Community Foundation of Greater Los Angeles and the Inland Empire
Thursday, October 23, 2008
In 2008, John was appointed Sr. VP of External and Donor Relations. He serves as the chief development and marketing officer for the Foundation. Founded in 1915, the California Community Foundation (CCF) is one of the leading and most innovative philanthropic organizations in the nation, managing more than $1.3 billion in assets. Each year, CCF gives out more than $100 million in grants focusing its efforts in Los Angeles County.
For more than thirty years, John has been leading and managing diverse and complex non-profit and for-profit organizations. John has been involved in education, social justice, mentoring, and community service for most of his entire life. He was a Coro Fellow in LA and earned degrees from UCLA, USC, and Occidental College.
Paula Van Ness
Chief Executive Officer of the Starlight Starbright Children's Foundation
Thursday, October 23, 2008
Paula Van Ness was appointed Chief Executive Officer of the Starlight Starbright Children’s Foundation in July 2004. Ms. Van Ness has led several national nonprofits (the Make-A-Wish Foundation of America, National AIDS Fund, the National Alliance to End Homelessness, and AIDS Project Los Angeles) and she has also established America Responds to AIDS at the U.S. Centers for Disease Control and Prevention. Ms. Van Ness holds a Bachelor’s Degree from the University of Arizona, and a Master’s Degree from the University of San Francisco.
Featured Breakfast Speaker
Paul Brest
President of the William and Flora Hewlett Foundation in Menlo Park, CA
Saturday, October 25, 2008
Paul Brest is the President of the William and Flora Hewlett Foundation in Menlo Park, California. Mr. Brest received an A.B. from Swarthmore College in 1962 and an LL.B from Harvard Law School in 1965. He served as law clerk to Judge Bailey Aldrich and Supreme Court Justice John M. Harlan, and practiced with the NAACP Legal Defense and Educational Fund, Inc., in Jackson, Mississippi, doing civil rights litigation before joining the Stanford Law School faculty in 1969, where his research and teaching focused on constitutional law and problem solving/decision making. From 1987 to 1999, he served as the dean of Stanford Law School. Mr. Brest is co-author of Processes of Constitutional Decisionmaking (5th ed. 2007), and of Problem Solving, Decision Making, and Professional Judgment (forthcoming Oxford University Press, 2009). Together with Hal Harvey he is co-author of Money Well Spent: A Strategic Guide to Smart Philanthropy (forthcoming Bloomberg Press, 2008). He teaches a course on Judgment and Decisionmaking in the Public Policy Program at Stanford. Mr. Brest holds honorary degrees from Northeastern Law School and Swarthmore College, and is a member of the American Academy of Arts and Sciences.